We're incredibly proud to release our Grey Matters line. Grey Matters apparel is designed to bring awareness to the impacts concussions have on hockey players, especially goalies. Personally as someone who's hockey career has wavered due to multiple concussions, it brings me joy to start doing what I can to bring more awareness to concussion symptoms and how to help overcome. Please note, that portions of all proceeds of Grey Matters apparel will be donated to Concussion Legacy Foundation. #sy5h #greymatters #goalielifestyle #goalie #hockeygoalie #tendy #goalieswag #hockeylife #icehockey #hockeygram #goaltender #concussion #concussionrecovery #concussionawareness

Hockey is for everyone, and goaltending is for everyone. We want to build Shut Your 5-Hole to be a brand for everyone, not just for the boys. #hockey

Goaltending is a lifestyle. Now you can live that lifestyle. #sy5h